Section title: Castel del Giudice- Municipality as an active agent of territorial marketing (IT5C) – 5C
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Category: Case study
Country: Italy
NUTS1 region: ITF South
Type of region: Predominantly rural
RUR actor group: Newcomers
Local authority role: Providing funding, Implementing policy, and Providing consultancy
Civil society organisation role: Implementing policy and Providing consultancy
Single persons role: Entrepreneur
Politician role: Implementing policy and Coordinating
Rural development pathway: Smart Specialisation and Multifunctional Agriculture
Access to land pathway: Steering land control towards specific uses
Rural development topic adressed: Lack of jobs or quality jobs, Lack of economic diversity, Mobilisation of financial resources, Stakeholder empowerment, Local food supply, Human capital, Social inclusion, Other types of equalities (racial, social...), Lanscape preservation, Environmental conservation, and Dreams of the youth
Type of action: Policy (policy recommendation, political support, political capital), Community and knowledge sharing, Producer-consumer partnership, short supply chain, alternative sales channel, Territorial marketing, Agroecology, Diversification: Food production & processing, and Diversification: Agritourism & recreation
